I would like to share with you an article I wrote about the word Identity in architecture. I think it can bring up some interesting discussion about many of the topics that we are dealing with our project, such as CONTEXT, ICONS/LANDMARKS, ARCHITECTURAL QUALITY. If you have some time, take a look at it and share your vision!
Identity
Federica Cristini
| 
The
   term 'Identity' emerges paradoxically when we experiment its loss,
   as Giovanni Corbellini recalls in his article about the Italian
   Pavilion of the 10th
   Biennale of  Venezia. Is that why this term is so present in the
   contemporary architectural debate? Is that why architects are so
   willing to redefine what is the 'new architecture'? Maybe is
   really because they are experimenting this loss, this lack in
   significance, this difficulty to 'fit in' correctly in our
   evolving society. The elaboration of a precise Italian
   architectural identity has been the aim of Claudio d'Amato and
   Franco Purini (as curators of the 2006 Italian pavilion of the
   Biennale). The first recognizes fascist architecture (and its
   nostalgic, totalitarian, academical use of stone – to say it
   with Corbellini's adjectives) as the central key to understand
   Italian architecture, which, with these assumptions, opposes
   international architecture tendency. The second  proposed a new
   initiative, the VEMA project concerning the design of a new city
   between Verona and Mantova. It was supposed to open a sustainable
   (both economically and environmentally) and politically correct
   scenario, but it had many contradictory aspects (as Corbellini
   shows in the article). An interesting critic emerging from
   Purini's initiative is the one against  'archistar's approach',
   characterized
   by
   absence
   of memory and grounding, superficiality, and by breaking the link
   with the context;
   all things are openly in contrast with VEMA's logic. 
The
   relationship between architectures and context is one of the most
   problematic issues in the definition of architectural identity;
   there are mainly two currents: the one including most of the
   'iconic' archistars for which a building reaches its complexity
   and fullness within itself, often regardless of the surroundings
   and the cultural, social, and political context; and the other
   (involving many other architects and historically very rooted in
   Italy) which believes that architecture will always care about
   building in
   different places, making these places themselves become
   continuously part of the architectural process and vice versa (as
   expressed by John Agrew). 
Contemporary
   architecture is much renowned (especially to the  large public) 
   for examples of the first kind, which are of course better
   recognisable and much more advertised since their purpose is to
   strike attention and emerge on everything else is around them.
   This
   is also a matter of scale as Enzo Eusebi believes: “In the city
   today, the principle of Koolhaas' 'Fuck the context' must apply
   since in front of you there is so widespread iconography of
   architectural examples and of 'non-architecture' that the
   architect no longer seek any reference to the context”. So
   Rem Koolhaas statement describes the present situation very well,
   in particular in the metropolis. Society evolution and
   flexibility, information's speed, multitasking approaches,
   consumer's superficiality and the appearance logic are perfectly
   in mood with that type of architecture, the one that do not
   depends on the environment, that it is not rooted to any tradition
   but that is free to change and adapt. An architecture that
   sometimes is also at the same level of any other good, ready to be
   merchandise, perfect for the market and a convenient deal to make. 
   Analysing
   this kind of architecture Charles Jenks' interrogation seems to be
   weather or not those are 'good or bad' buildings since this
   designing process may just affect the architectural quality or at
   least the architect creativity. 
    
And
   Jenks again in his book 'The new paradigm in architecture' refers
   to postmodernist architects as those who “could see the urban
   cacophony that resulted when every architect followed his own
   style rather than work with the place and particular situation […]
   Form
   follows function,
   the war cry of Modernism, has become Form
   follows Brand”. 
The
   other way of carrying out architectural practice shows at least
   some more sensitivity to what is our historic background and
   tradition; architecture is not there to 'stand up' by itself but
   to be put in service of the place to where it belongs. The place
   itself contribute to make the architect's gesture meaningful and
   complete, while the environment receives new stimuli and gains in
   complexity. This approach is more silent, maybe somehow more
   elegant and probably is more appreciated in countries like Italy
   where architectural traditions are so rooted and where there is
   such a historical richness; this does not mean that contemporary
   architecture must give up to find its own path and meaning but
   still it cannot just forget about the pre-existing (especially in
   old cities). Since 1957 Rogers tries to find a mediation between
   the opposing terms of modernity and tradition (“retracing the
   historical tradition, in a critical and considered way, is useful
   for an architect when he refuses to accept a certain thematic
   mechanically”), because he sees in this fusion the possible
   future of italian architecture that has been characterized by this
   contradictory relationship since 'the Italian retreat from modern
   architecture' declared by Reyner Banham (“the retreat harks
   back, consciously and avowedly, to what Aldo Rossi calls 'the
   forms of a middle-class past', to the Tempi
   Felici,
   to the good old days […] Neoliberty is infantile regression”). 
   Answering
   to this provocative article, Rogers cites Ruskin as a hint for a
   possible architecture revolution: “Let's consider architecture
   of nations, both relating to the feelings and morals of each of
   them, and to the landscape, in which it is placed, and to the sky,
   under which it raises”. In another article, Rogers answering to
   a letter of Roberto Pane, says that the architectural opera can't
   pretend to consist practically (in his utility's concrete values)
   otherwise it would not be more than a mere symbol of its reality:
   it'd be an image, and not properly a historical emergency
   determined not only in time but also in the physical articulation
   of space. 
   Getting
   back to what is contemporary debate, Marina Bruzzone believes that
   there are external circumstances, such as place, culture,
   traditions, cultural background of the architect that gives to the
   opera that own specific identity which, in the luckiest cases,
   reveals its assonance with the identity of that single and
   specific place ( 'place' here as an identified, relational and
   historical space, based on Marc Augé's definition). 
    
   Tiziana
   Proietti also shares this vision of the place as a space marked by
   the identity of who lives in it and also as a space able to detect
   reciprocal relationships between individuals in function of  their
   common belongings. A place it's also historical for its own
   capacity to remind the inhabitants their roots. 
   Maybe
   it is easier and less 'irresponsible' to 'fuck the context' in
   countries that have not architectural references yet and that are
   trying to build up now their identity (it sounds senseless to talk
   about the pre-existing in Las Vegas while it would be
   inconceivable to forget them in Florence, Venice or Rome, as well
   as many other European cities). 
   Relating
   to the contest or not it is a choice the architect will always
   have to make while approaching a new project. Some theories try to
   mediate this situation and that's the case of critical
   regionalism, as described by Kenneth Frampton. 
Another
   question now is weather it becomes possible to reach architectural
   identity, here meaning its full potentiality, both being iconic
   and still strictly linked to the place it belongs, both emotional
   yet understandable in its means. Maybe the answer to such a
   challenge lies not in words but realized buildings. Some plausible
   recent example could be the Thermal Baths in Vals by Peter
   Zumthor, which is the great result of a struggling process through
   environmental understanding, material research, emotional
   suggestions, all of this factors reunited in a building that look
   as it has always been there, on that mountain side, but yet iconic
   as it makes its clear statement and becomes a symbol for the town.
   Or   an example from the recent past as the Guggenheim Museum by
   Wright that denying New York's intimate essence has become such an
   intriguing part of it and one of those building that best embodies
   NY's spirit.  
    
For
   an architecture to reach a proper identity, typology is also
   essential: the identity of a residential house for instance is
   structured on certain fixed elements, as pointed out by Sbacchi:
   the individual dimension, the recall to remembrance (as an
   association process that links memories and ideas), the notion of
   domesticity as converging of coziness, pleasantness,
   comfortableness. 
In
   this identity definition, human perception is fundamental and
   Olivia Longo finds that light, both artificial and natural,
   materials choices, shapes and dimensions are the main elements
   that  condition human feeling. Additionally  external
   anthropogeographical space (recalling Gregotti) perceived by the
   inside has big relevance in establishing relationships between
   spaces, objects perception and human beings. 
    
Architectural
   identity it is maybe reached, to say it in Kahn's words, when the
   building itself is seen as inevitable, as how it was supposed to
   be: the nature of space reflects what space aspires to be. Zumthor
   remarks very often in his book 'Thinking architecture' the concept
   that some buildings seems to be simple 'there' and it is
   impossible to imagine the place in which they are sited without
   them. They integrate their context so perfectly that they seem to
   make a statement: we
   must be here.
   Zumthor perceive the architect's aim as the revealing of what a
   building wants to be (“learn to understand what still is not,
   but is about to become”).  
    
It’s
   therefore a real challenge to construct identity of a new object,
   of a new concept, especially of a new
   architecture.
   Because a place itself have its own identity and a new project
   must fit
   in
   perfectly
   and define, create a new
   type
   of
   identity, modifying existing references and become itself a
   reference. 
POST
   SCRIPTUM 
On
   VEMA: 
La
   Varra, Giovanni, La
   prossima Italia. Note a partire da due sguardi sul futuro
   dell'architettura italiana
   on Arch'it www.architettura.it,
   24 Aprile 2011. 
On
   context debate: 
Corbellini,
   Giovanni, Context
   in “Ex libris. Parole chiave dell'architettura contemporanea”,
   22 Publishing, 2007. 
On
   relationship between cities and building typology: 
Aymonino,
   Carlo, Il significato delle città, Laterza, 1975. 
On
   building's adaptation to context: 
Dethier,
   Jean, Architetture
   di terra,
   Electa, 1982. 
On
   city's studies: 
Hilberseimer,
   Ludwig, La
   natura delle città,
   il Saggiatore, 1969. 
Koolhaas,
   Rem, Delirious
   New York. Un manifesto retroattivo per Manhattan,
   Electa, 2001. 
On
   Louis Kahn: 
Brownlee,
   David B.and Long,David G., Louis
   I. Kahn,
   Rizzoli, 1991. 
Norberg
   Shulz, Christian, Louis
   Kahn. Idea e immagine,
   Officina edizioni, 1980. 
On
   Peter Zumthor: 
Peter
   Zumthor,
   a+u extra edition, February 1998. 
On
   Guggenheim Museum: 
Zevi,
   Bruno, Frank
   Lloyd Wright,
   Zanichelli, 1979. 
Tafuri,
   Manfredo e Dal Co, Francesco, Architettura
   contemporanea,
   Electa, 1976. 
On
   architecture and space: 
La
   Cecla, Franco, Perdersi.
   L'uomo senza ambiente,
   Laterza 1988. 
On
   architect future prospectives and new architecture: 
Pisani,
   Mario, Dove
   va l'architettura,
   Editori Riuniti, 1987. 
Gregotti,
   Vittorio, Dentro
   l'architettura,
   Bollati Boringhieri, 1991. | 
Corbellini,
   Giovanni, “Siamo
   diversi...ma siamo uguali. Il padiglione Italiano alla 10.
   Biennale di Architettura di Venezia”, Arch'It
   www.architettura.it,
   2006. 
Agrew,
   John, preface on Visentin Chiara, L'architettura
   dei luoghi,Il
   Poligrafo, 2008. 
La
   Rocca, Greta, intervista a Enzo Eusebi su house,
   living and business, www.immobilia-re.eu
   2010. 
Koolhaas,
   Rem, Bigness
   and the Problem of Large,
   in Id, Oma e Bruce Mau, S,
   M, L, XL, a
   cura di Jennifer Sigler, 010 Publishers, 1995. 
Jenks,
   Charles, The
   iconic building. The power of enigma, Frances
   Lincoln, 2005. 
Jenks,
   Charles, The
   new paradigm in architecture,
   Yale University Press, 2002. 
Rogers,
   Ernesto Nathan, L'evoluzione
   dell'architettura. Risposta al custode dei frigidaires,
   in “Casabella-Continuità”, n. 228, 1958. 
Rogers,
   Ernesto Nathan, La
   tradizione dell'architettura moderna in Italia,
   in “Casabella-Continuità”, n. 214, 1957. 
Banham,
   Reyner, Neoliberty. The italian retreat from modern architecture,
   in “Architectural Review”, n.747, 1959.  
    
Rossi,
   Aldo, Il
   passato e il presente nella nuova architettura,
   in Casabella continuità, n. 219, 1959. 
Ruskin,
   John, Poetry
   of architecture. Seven lamps of architecture,
   Library edition,1892. 
Rogers,
   Ernesto Nathan, Dibattito
   sugli inserimenti nelle preesistenze ambientali,
   in “Casabella-Continuità”, n. 214, 1957. 
Bruzzone,
   Monica, Buona
   costruzione e piccola dimensione. L'identità dell'architettura
   nei segni del luogo,Il
   Poligrafo, 2008. 
Augé,
   Marc, Nonluoghi,
   Elèuthera, 1993. 
Proietti,
   Tiziana, Identità
   ai margini nell'anticittà contemporanea in
   (h)ortus, ottobre 2007. 
Frampton,
   Kenneth, Anti-tabula rasa: verso un regionalismo critico, in
   “Casabella”, n.500, 1984. 
Sbacchi,
   M, Interpretazioni
   della domesticità
   in Alfano, F, “La casa dell'angelo. Nuovi spazi, dimensioni
   dell'abitare domestico”, Clean, 2001. 
Longo,
   Olivia, Abitare
   la contemporaneità. Forma e identità nell'architettura,
   Ila Palma, 2004. 
Gregotti,
   Vittorio, Il
   territorio dell'architettura,
   Feltrinelli, 1966. 
Kahn,
   Louis, Order
   is, in
   Perspecta n.3, 1955. 
Zumthor,
   Peter, Pensare
   architettura,
   Electa, 1997 | 
 
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